Project Updates

Idesia Lipa: attractive alternative to big-city living

Having a decent home these days is becoming more important than ever.

Idesia Lipa Site Development Plan (Artist Perspective)

“Homes have always been the foundation of our lives but suddenly their importance has been magnified as they have become not only a sanctuary to stay safe from the pandemic—but are now taking a new role as our workplace, gym, church, restaurant, theater, and in the case of our children, school,” noted Romarico “Bing” Alvarez, chairman of P.A. Alvarez Properties and Development Corp. (P.A. Properties).

Speaking at the formal launch of Idesia Lipa in Batangas, the founder of the Laguna-based community developer said there is now a growing number of homebuyers looking for residential projects that take into consideration stay-at-home productivity such as visual comfort, presence of “breathing spaces” inside the house, features that prioritize natural light, shield from noise pollution, and access to nature—qualities that Idesia Lipa will highlight.

“Homebuyers now look for developments that respond to the new realities of home schooling and working, as well as a healthier, more self-sufficient lifestyle”. Thankfully, the housing sector has been receptive and has been able to adapt to changing realities, a testament of the property sector’s resilience amid the crisis. “The housing sector has enjoyed a strong, bullish run over the past decade and has in fact, managed to bounce back stronger after every crisis—the Asian financial crisis from 1998 to 1999 and the global financial crisis in 2009, just to name a few. This sector will certainly hold up in the face of the coronavirus pandemic as attested by the launch of this third major project with our Japanese partner, Hankyu Hanshin Properties Corp. (Hankyu).

While evoking the serene countryside ambience, Mr. Alvarez explained that Idesia Lipa is just a few minutes away from the province’s major administrative, medical, commercial, financial, agro-industrial, and cultural centers, not to mention its fast-paced business process outsourcing (BPO) industry. Future residents needing to go to Metro Manila have the Southern Tagalog Arterial Road (STAR) Tollway that connects Lipa City to the South Luzon Expressway (SLEX) and Skyway. Adjacent Bypass road is also being constructed by Department of Public Works and Highways (DPWH) to further improve accessibility.

According to Jonathan Lu, president of P.A. Properties, “Idesia Lipa follows the success of Idesia in Dasmariñas, Cavite. “This Batangas project is set to offer 747 residential units of single detached, single attached bungalows and townhouses, which we look forward to be completed by the last quarter of 2023.”

Lu said homebuyers would love Idesia Lipa especially if they prefer exchanging city life to a less stressful lifestyle. “We would like them to appreciate nature more, and breathe fresh air. At the same time, should they decide to work from home or connect with their friends and relatives, there is a strong infrastructure that would link them to the rest of the Philippines. This community also has a strong transport link should they decide to go out and explore more of the countryside and its interesting destinations.”

Alvarez noted that P.A. Properties is seeing evidence that rural and suburban neighborhoods like what they built in Idesia Dasmarinas in Cavite, and is now being developed in Lipa, are more attractive to today’s set of homebuyers, partly because they could now work at home, have less time devoted to commuting, and should they need to go out, transport road network is developed.

“Idesia Lipa boasts of premium amenities which consist of Serenity, Togetherness and Wellness zones. “While the Serenity Zone will feature Sakura Garden with Gazebos, Reading and Meditation Garden and Lagoon, the Wellness Zone will offer basketball court, tennis courts, children’s playground, jogging paths and pet park. Finally, the Togetherness Zone will have The Pavilion (Clubhouse) with a swimming pool, kiddie pool, indoor fitness area (gym), and amphitheater.”

The home designs to be offered at Idesia Lipa will be varied to suit every homebuyer’s preference, requirement and financial capability: There will be 227 available units for the Aria Regular, a townhouse design that offers a total floor area of 42 sq.m on 60 sq.m lot area—and 136 units are available—with 42 sq.m floor area on 60 sq.m lot area.

Idesia Lipa also has more premium home design like the Talia Single Attached units (191 units will be available) that will offer a floor area of 52.25 sq.m on 80 sq.m lot area. The more spacious Gaia Single Detached units (193 will be offered) will have 63 sq.m floor area on 100 sq.m lots.

“While there will always be buyers who will prefer living within the city because their jobs don’t allow for remote work, there will be other homebuyers that will be tempted away from the madding crowd, the hustle and bustle of city life—to a place that is quite far but still enjoys modern-world amenities and within commuting distance from whatever things or services they might require. This is what Idesia Lipa is all about: live in a rural setting but have the luxuries of city living right on your doorstep,” said Mr. Alvarez.

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